Full course description
Promotion is one of the four Ps of marketing and it consists of all of the techniques sellers use to motivate people to buy their products or services. Many different tools are used to promote products and services, such as advertising, personal selling, public relations, and sales promotion. Today, we have grown to include email promotions, mobile promotions, social networking, blogging, podcasting, tweets, and more! Once the business gets interested customers and they purchase the goods, then the business needs a distribution plan on getting the goods to their customers.
This module is complimentary and will take approximately 15 hours to complete.
This online self-paced module is non-credit bearing, avocational, and not part of a DeVry University or Keller Graduate School of Management program of study. This module is provided to help you develop or enhance your skills. Completion of this module does not lead to employment.